The first one is to build the freshness with music and HD close up of someone's making a mint mojito. I chose mojito because it's a very popular summer drink for those folks who likes to hang out in the beach or bar. And visually, it has this sense of freshness with the mixture of lime and ice and mints and so on. Second, I chose music to utilize the process of making it. The sound of cutting the lime, pouring down the water, dropping the ice cubes, to the a melody that can bring the freshness more. And to top it all, it takes place in a beach bar with girls wearing the Wacoal Summer Collection, dancing and playing, in the background.
Here's the script ;
The second one is a bit more like the Radio Ad but without empathizing the melting virus and without any human figures. Because it's a fashion brand, I decided to use a walking, talking, breathing, and of course, melting, mannequins. So the idea to is to create a scene in a sunny, beautiful beach, where a group of girl mannequins are enjoying the heat...until they melts. Why? Well, it's because they don't wear Wacoal's bra of course ahahaha. They just wear just another piece of bra or in this ad, they wear a black strip cloth with 'JUST ANOTHER BRA' written on it. There is a single, perfectly confident, mannequin who wear one of the summer collection who saves the day.
Here's the script ;
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