Move on to the creative materials, first I thought for the main theme for the ads. I decided to go with melt or melting, because it's summer and it's hot (even though Jakarta always hot) and anybody could melt any second now. Plus it emphasize the function 'fresh'.
The first material is Print Ad.
The idea is to place a visual of water/ice cream/soda in the two spread pages.
Here's the script and the layout sketch.
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