For Interactive Media, I decided to create an example of Facebook Fan Page and Twitter for the launch promotion. It will give not just the product information but also summer tips for girls. The interactive media exist for us to be more friendly with our target audience so I imagine it to be more casual in greetings and announcing info than other types of ad.
Here's the link for you to check it out;
https://twitter.com/freshties2014
https://www.facebook.com/freshties2014
Oh, and freshties is a shorter version of Fresh Sweeties. I figured if we want to be reachable I would called my costumer in a more friendlier way, according to the style of the product. In this case, Wacoal Summer Collection 2014 supposed to be a younger and fun collection than the rest, and it will give a sense of fresh for the costumer. The costumer here are young, modern girls. So why not take all of that points and make it to a nickname for our TA?
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